In 2021, the global real estate industry total revenues amounted to $4,243.6bn with a 1.3% CAGR (Compound Annual Growth Rate) from 2016 to 2020. Considering the positive growth trend in the industry, investing in the real estate business is worth the effort. Although the real estate industry can be a rewarding investment, the competition is stiff. Therefore, keeping up with industry marketing trends is inevitable.
Actually, real estate agents are working around the clock to attain visibility in a crowded environment. And it isn’t easy to grow your network surrounded by people targeting clients in the same bracket. But you can outsmart your competitors by embracing up-to-date digital marketing strategies. You’ll experience the benefits of digital marketing in real estate regardless of whether you are an expert or amateur in the real estate industry. Here’s what you need to do.
DEVELOP A SUPERB ONLINE PRESENCE
The highest percentage of potential clients looks for suitable homes online. For instance, according to a 2018 survey , 98% of clients claimed that they searched for homes in the U.S. through online websites. So, it’s critical that you have a well-established online presence to connect easily with potential clients. You start by creating a website. You can engage skilled website developers to help you create a website that converts.
The best website boosts traffic, attracts attention, and generates leads. A great website should be responsive to mobile devices, and it must have a friendly user interface. Most internet users rely on mobile devices to search for real estate, and they spend more time on user-friendly websites. Keep in mind that with a great web presence, your clients can easily find you through links on other sites or through Google searches.
Your real estate website should contain your contact details such as phone numbers, logo, office addresses, location, and more. Furthermore, your website should provide detailed information about your properties. Display each property and offer an easy to comprehend description. Include 360º virtual tours and excellent digital photography. Don’t forget to add clickable links. The primary goal is to make your website more interactive to improve your visitor’ experience.
BUILD YOUR BUYERS AND PROSPECTIVE EMAIL LIST
Some prospective customers may open your web pages and scan through your website and leave without buying. This happens even with the most developed websites. Not all web visitors become buyers. However, it’s essential to collect their contact details.
After building your email list, you can use email marketing to re-engage your previous visitors. Through email marketing, you can send monthly market updates, available offers, etc. Although not all clients in your emailing list will be ready to sell or buy at the moment, keeping them informed establishes you as an authority in the industry.
As a result, they may refer you to interested parties or consider you in their future dealings. After building your email list, it’s crucial to segment the list based on individual needs. This promotes email marketing effectiveness. Also, ensure you are sending valuable messages. You can group your subscribers into different categories. These include new homeowners, repeat customers, potential sellers, first-time buyers, and high-end buyers.
USE SOCIAL MEDIA REAL ESTATE MARKETING
Real estate agents use social media to grow their audience. Actually, 77% of realtors rely on social media to market their business - that’s according to the National Association of REALTORS. Facebook tops as the most preferred marketing platform in the real estate industry. LinkedIn and Instagram come second. Social media contributes to some of the benefits of digital marketing in real estate. It’s a cost-effective strategy for reaching your audience.
Furthermore, it involves targeted advertising, enhances brand reinforcement, instant engagement, and promotes Customer Relationship Management (CRM). You should establish your social presence on all social media platforms, including Instagram, Twitter, LinkedIn, Facebook, and more. Utilize social media management tools to enhance consistency in all the platforms. Share regularly to keep your followers fully engaged. But your social media marketing efforts must align with RESPA rules and guidelines.
INVEST IN BLOGGING
Blogging is an effective real estate marketing strategy. Quality content leads to a higher return on investment. It’s a way of ensuring that your website yields expected results. Actually, quality content helps in SEO. That’s because it’s one of the factors search engines consider to determine which websites will rank high for specific search phrases. With quality content, you increase your chances of appearing at the top pages on SERPs. If your web pages are highly ranked for specific real estate keywords, you’ll get improved traffic.
With more visitors to your site, good blogging practices will keep visitors glued to your page. The best real estate content answers the question of your clients, provides practical solutions, and compels clients to take action. The goal is to turn increased traffic into leads. Essentially, leads translate into loyal customers who keep reading your new blogs and purchase your real estate services. Blogging also keeps your clients informed about your real estate business.
HAVE A GOOGLE MY BUSINESS ACCOUNT FOR YOUR REAL ESTATE BUSINESS
Google My Business is a crucial real estate digital marketing strategy for generating leads. GMB is a technique for boosting online visibility. It makes it easy for your audience to locate you. You can draw customer’s attention by creating a Google My Business profile. It includes your real estate business name, address, phone number, and working hours.
Other things to include are reviews and location. Having a Google My Business account will boost your ranking for local keywords. So, you should come up with a well-optimized real estate agent profile to attract quality customers. Other than contact information, your GMB should have a short yet informative description of your real estate business. Make sure you list your services to connect with target customers.
KEY TAKEAWAYS
Thanks to the digital revolution, real estate agents can connect with their prospective customers in minutes. You can have a great online presence, increased traffic, and more leads by utilizing digital marketing tools. Get in touch with the leading real estate digital marketers to initiate the success of your real estate business.
